After the runaway success of Goodfellas, it only made sense for Martin Scorsese to make a sequel. Casino rolled into theaters at a moment when violent criminality was back in fashion, and it promised to be an epic of mob-linked corruption in the city that never sleeps. It certainly delivered, thanks to a star-studded cast led by Robert De Niro and Sharon Stone in their most intense roles. The pacing of the three-hour movie is perfect, and its depiction of a city where money reigns supreme is unforgettable.
When you walk into a casino, it is hard not to feel surrounded by excitement and glamour. Champagne glasses clink and people mingle with one another as they try their luck at various table games or slot machines. There are also plenty of events and activities going on, which makes for an incredible atmosphere. But, as casinos become more and more modern, they have to take steps to prevent crime and fraud from tarnishing their reputation.
Casinos rely on demographic data to understand their audience. This includes the age of their players, their income and more. While this information is useful, it can be misleading. For example, if you know that the average female casino player is a college-educated professional in her late 20s or early 30s, this doesn’t tell you anything about their motivations or pain points.
To build trust with their consumers, casinos must focus on their brand and the positive experiences of their guests and visitors. They can do this by displaying customer reviews and testimonials on their websites. In addition, they can offer a comp system that rewards loyal patrons with free hotel rooms, meals, shows, and even limo service and airline tickets.